6) Website Content
As mentioned earlier when drafting your business plan, do ensure a personal touch with your customers by providing an introduction of yourself and summarize your business & business missions. This will help remove lingering doubts that your customers may have when they first visit your website. It is advisable to have a contact mode such as an email address or contact number to help to improve your credibility. (Learn to create your customized contact page)
Text Content
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| Text Content |
Text content is the most important component of your website. You should update your content constantly to alert search engine crawlers that your website is active and also to provide your viewers with up-to-date information so that there is a reason for them to return to your website.
You can consider using auto blogging softwares such as Auto Blog Samurai and Auto Blogging Software to help you generate unique posts for your blogs. This will greatly enhance your efficiency in generating content rich articles on your websites.
You can also sign up an account with an email marketing service provider such as AWeber to send daily email newsletters and autorespondents to your clients to further promote your products. Email marketing has proven to be an efficent method to increase your sales conversion rate. Explore more regarding email marketing with AWeber.
Also learn how to promote the content of your blog.
Product Advertising
You should explain your products’ attributes clearly on your website and highlight to customers how & what they can gain by buying your products. Always emphasize on the end benefits that your customers will enjoy so that they can make an informed purchase decision.
You can further promote your products with visual enhancing images or video presentations which is likely to have a greater persuasive power to convince your customers to make a purchase.
Another suggestion is to be proactive in approaching your previous satisfied clients to get their testimonials in order to enhance the credibility of your products. Customers are more likely to buy from you if there is evidence that you are selling a product that works.
Learn from Other Websites
You can also visit other related websites to get inspirations on how to improve the layout and design of your website to enhance its functionality and to identify the topics of interest among your target market for your subsequent posts.
Go back to Part 5 (Form a Business Team).
Go to Part 7 (Set Up a Payment System).
Go back to Part 5 (Form a Business Team).
Go to Part 7 (Set Up a Payment System).
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