12 Useful Advise on Maintaining Your SEO Campaigns

There are people who think that they can simple upload web pages and that people will somehow find their web pages. Good luck to them as this is never the case.

Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO.

For long term SEO campaigns to be successful, you need to regularly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’ optimizations and adapt your strategy accordingly.

Always consider your website as an investment. Setting up a website requires you to devout time, money and effort into it. Your investment needs to be protected and the way to do that is through SEO maintenance. Effective SEO maintenance will ensure that your website is ranked high enough to bring you the traffic you need and keeps the sales coming. 

Below are 12 useful tips to help you with your SEO maintenance and maintain your websites’ good rankings:

Maintenance

1) Check Web Pages Regularly and make sure that they are still listed. Your listings are the most important part of your SEO work. Whether the page is listed or not is vastly more important than what key words you have. After all, if your web pages are not listed, then what is there for you to optimize?

2) Monitor The Listings weekly to make certain that your pages are displaying correctly and that there are no problems with your website. While you are at it, find out whether you have risen, dropped, or remained constant in terms of the listings. Odds are that you will not remain constant. If you do remain constant, you should consider this as a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.

3) Watch Out for Issues and Fix Them Immediately.Do not think that issues will correct themselves. Any missing pages should be checked out thoroughly. Chances are that the system has encountered a problem. Always correct any of your mistakes as they can be very costly if not dealt with in a timely fashion.

4. Resubmit Site after Making Major Changes. The most important time to resubmit your site is when you have changed your website titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.

5. Create Monthly Ranking Reports of your site to see if any changes need to be made to improve your website ranking.

6. Keep building your link popularity. There can never be too many back links to your websites  

7. Keep Submitting Your Sites to Major Directories, as spiders use these as a starting point.

8. Study Your Competitors and find out the strategies that they are using. For instance, study your competitors’ websites and find out their keywords strategy. For instance such as researching on the keywords that they are using, the frequency of the keywords and reverse engineering the process in your own websites. You can never go too wrong by studying a successful website.

9. Set Goals for Yourself. Write out an SEO maintenance plan (eg. Timeline and Specific Goals to be achieved). This will help you gauge on your progress at regular intervals.

10. Stay Up to Date with the latest SEO information.

11. Check Your Site’s Performance. Monitor your website traffic and the sources of the traffic. If you are not doing so at the moment, sign up with Google Analytics and do it now.

12. Maintain a Solid Plan for dealing with your website’s growth. Do not panic if you see a drop in the traffic. As with any business or marketing campaign, SEO maintenance requires time and effort. Do sit down and make a concrete plan before starting on your SEO campaigns and working on it consistently.

Read why fresh content is important to SEO campaigns.

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Why Fresh Content Is Important To Successful SEO

Importance of Search Engine Optimization

Search Engine Optimization

Individuals no longer commit to memory the web page URLs to get the details or assistance we want. We have come to depend more and more on search engines to get to websites containing the details or assistance we need.
Because of this, search engine optimization has become an important strategy in web design for so that one can reach their target viewers. Without search engine optimization, even a quality website would find it difficult to reach a very wide audience.

Factors Affecting Page Rank

Search engine optimization (SEO) is simply the method of increasing a website’s ranking in search engine results listing. According to an article by SEO experts, the top ten ranking factors that can influence a web document's rank at the major search engines like Bing, Yahoo!, MSN and Google for a particular term or phrase are the following:

1) Title Tag
2) Anchor Text of Links
3) Keyword Use in Document Text
4) Accessibility of Document
5) Links to Document from within the Site (Internal Pages)
6) Primary Subject Matter of Site
7) External Links to Linking Pages
8) Link Popularity of Site in Topical Community
9) Global Link Popularity of Site and
10) Keyword Spamming.

Note, however, that although keyword density does affect page rank it is often frowned on as is considered to be a questionable technique when it is over 10 to 20% the actual content since it appears to be spamming then.

The Effect of Fresh Content in SEO

It is not enough for your website to apply the other SEO techniques like meta tag optimization and link analysis. Fresh content, meaning relevant content delivered on a regular basis is imperative to a successful SEO. Although not mentioned as one of the top ten ranking factor, one of the recurring factors affecting page rank mentioned in SEO articles is content. Not just any content but the freshness and consistency of content.

Since it is a factor mentioned in many existing articles that I have come across, common sense dictates that the freshness of content is indeed an important factor in page ranking. Major search engines like Google are known to rank pages not only according to the relevancy of the content but also according to how original the content is.

Reused content can lower the page rank of an otherwise well designed website and ruin SEO efforts. A fresh content on the other hand will contribute to the success of search engine optimization.

Ways to Deliver Fresh Content on a Regular Basis

However for SEO to be successful the fresh content delivered by the website should be in a form that is readable to search engine. Ordinary content writers, of course would not know how to make their content readable by search engines. The good news is that there is no special effort needed on the part of content writer to make their content readable by search engines. All that is needed is a good dynamic, database driven content management system (CMS).

Content management systems might seem hard to manage but they are actually relatively easy once you get the hang of it and get past the learning stage. Learning to use them can, however, prove to be tricky. It is best to get the help of web developers when setting up a website’s content management system. CMSs are however very useful especially for websites with multiple users who can contribute to the site’s content. Mambo and PHPNuke are recommended for starters.

Another way to deliver fresh content at a regular basis is by using a weblog. Maintaining a weblog is an easy and cost effective way of updating your site. A good weblog should always be frequently updated, full of rich and informative articles, and should allow readers to post comments. A weblog integrated in your website will also achieve the following desirable results:

• It will increase the amount of inbound links to your website

• It will increase the frequency at which the web search engines will spider or crawl your website ( this is due to the frequent update in content )

• It will increase the interactivity for the web user and

• It will ultimately improve your search engine ranking.

Two of examples of good easy to use blogging tools that can be integrated into websites are Blogger and Wordpress.

The Importance of Fresh Content Beyond SEO

After learning how to regularly deliver fresh content to optimize your website’s rank, it is important to know that its importance and effect to your website goes way beyond that.

Aside from the success it contributes to SEO efforts, fresh content will not only get the website noticed by search engines but is imperative in keeping the website audience. People usually go on the net not just for relevant information but for timely information as well.

After the search engines show a website as a result of a search string and people get to visit the site, it is up to the fresh content to convince the people to keep on coming back to the site. If the website content is outdated and is updated rather infrequently and erratically, the chances of the target audience going back to the site on a regular basis, if at all, will be rather slim.

Even the best SEO efforts will be wasted if the target audience decides that the website is not worth visiting. Therefore fresh content really is one of the keys to a successful SEO and thus a successful website.

Hope that this article is useful to you.

Read about the SEO benefits of link building.

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The SEO Benefits Of Link Building

Website Linking

If you are a website owner looking to break in on the benefits derived from link building then you are not alone. Thousands of website owners are just like you, attempting to establish a strong link building net for myriad reasons.

What is it about link building that has got webmasters scouring the Internet looking for a way to establish links with other, similar websites? The reasons and vast benefits of link building are described below:

1) More Traffic to Your Website

First, the biggest benefit from link building is of course increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other website benefit from the transaction.

For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites, the better it gets your website noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.

2) A Higher Search Engine Ranking for Your Website

Search engines determine the popularity of your site based on a number of factors and the number of backlinks is one of the criteria. The more links pointing to your website, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.

3) An Increase in the Informative Nature of Your Website

Information


 If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do.

Plus, for those individuals who are interested in your website and do not know where to look for similar websites, you afford them the convenience of easily finding such sites. It is a convenience that the visitor is sure to remember.

4) Linking Increases the Credibility of Your Website

If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Due to the fact that other reputable websites are linking to you, your website’s credibility increases because visitors realize that other webmasters deem you a credible source on the Internet.

Finally, credibility goes a long way in many Internet communities. People will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.

5) Establish Connections within the Internet Community


Connecting with Others

 By engaging in link building, you can increase the number of people you reach. Link building is a form of free advertising. For every link you establish, you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website.

Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.

6) Suggest an Affiliation with other Websites

Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to you.

An illusion yes, but a powerful one indeed which helps to increase your credibility on the Internet as well as your ability to be recognized.

Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign started. The sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.

Learn the fast and effective way to build backlinks to your website at Auto Traffic Buddy. Find out what others have to say about the product at Warrior Forum - Auto Traffic Buddy. 

Read about Search Engine Positioning.

Search Engines Positioning | The Best Ways To Get Your Blog Blasted Through The Internet

Search Engines Positioning

Part of blogging for profit is to make sure you show up in search engine searches. There are a number of ways to make that happen. Some are simple and obvious, while others take a little know-how. So what should you do to get your blog blasted through the internet?

Here are a few tips that may be able to help you show up higher on search engines and thus generate more traffic.

1)      Submission to Search Engines and Blog Directories

First of all, as much as it may seem like a hassle, you need to do your own marketing. When you generate more traffic on your own, the search engines start to notice and your ranking will improve. The first thing you should do is get your blog registered everywhere you can register it.

Go to all of the lesser search engines as well as the more popular ones and register the site everywhere you can. Some submission pages to top search engines include Google, Yahoo! and Bing.

In addition, register with all of the blog directories you can find out there. You can barely log onto the internet without bumping into a blog directory. (You may wish to refer to Top 55 RSS Submission site and Technorati. You can also submit your blog to Digg to be searched on google and reddit to be voted on reddit.)

So, with that in mind, make sure that all of those have your blog in them so that those searching blogs will have a better chance of finding yours. Remember, this is about getting traffic and getting a search engine ranking. You can do neither if nobody knows you are out there in the first place.

2)      High Quality Content

It gets said over and over again regarding blogs, but make sure your content is high quality. That quality comes from writing in proper style. You should make sure your sentences are complete, when capitalization is needed make sure you do it, put your commas in the right place, and use periods.

In addition, make sure you are putting interesting and useful information out there so that you will get as many return visitors as possible to your website. In addition to getting people to look at what you are saying, you want to get them coming back. If you want that search engine ranking, then you need to keep the hits to your site coming and coming often.

3)      Regular Update

Another seemingly obvious thing you can do to drive up traffic and thus your search ranking is to update regularly. Make sure your blog is something you are caring for regularly, like you would anything else.

People will come back if they know that new and fresh content could possibly be there. You can consider posting at least once a day if not twice to ensure that new visitors are getting good content and that returning readers are seeing something fresh that makes them want to stay. Again, get those visits up and the search engine rankings will come right along with them.

4)      Search Engine Optimisation

You also want to make sure that when people log onto a search engine seeking out information that they find you as often as possible. To do that, you should make sure that many of your posts are search engine optimized. Have certain keywords and keyword phrases in mind as you start each post. When you go to revise, then, make sure they are appearing early in your post with frequency, and then sporadically throughout the rest of the post. This is an important move since most people on the internet find their information through the use of search engines. If you have specific phrases they are looking for then you are more likely to get more hits from those seeking information on the subjects about which you are writing.

5)      Increasing Website Traffic

If you are going to blog for profit, then it is crucial to get traffic to your site. To get traffic to your site you want to rank as highly as possible in search engines. There are a number of ways to get your ranking up, but it does require your dedication and work.

First of all, make sure you do your own marketing. In one of those cruel twists of irony, the best way to get your traffic up is by getting your ranking higher and to get your ranking higher you need to get your traffic up. So register with blog directories and search engines, update your blog regularly, publish good clean content, and optimize your information with keywords and keyword phrases whenever possible without hurting the quality of your posts. Get that traffic up, market your site, and follow the simple tips above and you can blast the internet with your blog.

Read about Indispensible Search Engine Optimization.

Search Engine Optimization (SEO) The Myth?

What is Search Engine Optimization?

Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search on Google for the web definition of search engine optimization, you will get a lot of different results.

Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.

Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.

Importance of Search Engine Optimization?

Is search engine optimization important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.

SEO Gurus

At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.

If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.

So the confusion continues for the average user and the SEO companies love it that way. If the consumer does not understand what you are doing, you do not really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.

A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for a while do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.

I am not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.

Let’s break down some of the things that are included in the phrase search engine optimization.

Meta Tags

Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part. 

Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you will find that if the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.

Title Tag 

Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.

Keyword Optimization

Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.

When writing copy for your website, you must be conscious of the keywords you wish to promote. Do not pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That is not guru talk, that is just plain old fashioned common sense.

Search Engine Crawlers

Remember that search engines crawl web pages, not websites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.

Content 

Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.

Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.

Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still do not need a search engine optimization guru.

Link popularity

Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.

Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick? 

I am glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.

Whenever one of these companies tells you it has “inside information”, “ex-search engine company employees”, “guaranteed search engine placement”, guaranteed top 10 placement”, or “secret methods”, a red flag should go up in your mind right away.

If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.

Importance



If search engine optimization is not the most important thing you can do to become successful, what is? Again, I’m glad you asked.

Promotion 

Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today’s #1 can be tomorrow’s #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time. Read how you can drive traffic to your website.

Other sources of traffic 

There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had to say?

If you chose the thousand hits, you don’t get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.

Articles Marketing 

Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.

You may write one article and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website.

That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.

Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?

How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in the footer.

Conclusion 

So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.

Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.

Recommeded Checklist to consider:

1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text

2. Make sure the website is easy to navigate and user-friendly. Do not assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!

3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.

4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.

5. Write articles about related topics and submit them everywhere. If you cannot write the articles, hire someone to do it for you.

6. Do not do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.

This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website.

I hope that this article is useful to you.

Any comment is welcomed.

SEO in a BOX

Search Engine Optimization

1) Are profitable, top search ranks possible without the help of an experienced search engine optimization company?

2) Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?

I am sure these are some of the questions that all marketers are asking themselves. Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it, author intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the mentioned tasks, you'll be using that money back guarantee.

The same goes of number one rank promises for a keyword for $49. Now I am not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is "online casino.

IS THERE INEXPENSIVE SEO HELP THAT WORKS?

Assistance


Is there a working alternative for smaller businesses and sites that cannot budget pro SEO right now? There are techniques that would give your site a chance of rising higher in the ranks. You will find countless articles and instructions online and in bookstores about general things you can do to your site to improve its online presence.

While helpful and usually accurate, blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts. With some real world, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part, no matter what do-it-yourself tactics you employ.

HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-yourselfer. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do – it –yourself optimization.

How many links do you need, are there better keywords you should choose, and then what do you do with all this information once you have it? Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.

SET REALISTIC SEO GOALS


Goal Setting

You must remember, legitimate, professional search engine optimizers are immersed in their field and are educated with experience. The time, knowledge, talent and effort that you get with a pro is worth every penny.

A professional SEO's approach involves research of your market, competition and many times a significant renovation of your existing site from code to content. The in-depth detail and deep analysis, content development, link and page structure requires a significant amount of time, experience, and a lot of hand work.

In other words, if you want to feel better and improve your self image, you do not have to pay a doctor to tell you that eating healthy, taking a vitamin and regular exercise will make a marked improvement in your well being. If you want the large scale, lasting and radical change a facelift can give you, you must pay a plastic surgeon for his education, experience and talent.

Do not forget to use some common sense when looking at your market. If you think you are going to rank for a highly competitive keyword that has several well known companies at the top without the aid of a professional, you will probably end up disheartened.

Achieving first page ranks for competitive keywords in a saturated market is a mammoth task, and at the very least would require a full time effort by an experienced firm with resources to take on such a challenge. However, do not be discouraged. With some brainstorming you can think of some related, less competitive keywords and niche markets to target.

HOW A LITTLE SEO KNOWLEDGE CAN GO A LONG WAY

Some very simple copy adjustments in the right place can go a long way on less competitive sites. Let's look at a few easy changes anyone can make.

a) Page Titles

The page title, the words that display in the top of your web window, is one of the most crucial elements on the page as far as the search engines go. When you do a search for something what do you type in the search field? Unless it's a company's specific name, you type in a keyword or key phrase like "men’s cross training air sneakers".

A very common mistake is to put your company name in the page title. Sometimes it is appropriate, but for ranking purposes, uses a concise description of your page with a prime keyword from that page.

Bonus Hint- Start your first sentence with that same keyword!

b) Content Quality

You will surely find as many opinions about content as there are about politics. Take away the extremes and you will find the meat is the same. To increase your rank, you have to have searchable content, and it must be quality. What is quality? More importantly, what do the search engines think is quality?

The answers depend on your site and position on the internet. However, all quality content shares some characteristics. It is useful information about your products or service. Do not throw random free, generic, carbon copied stuff from the web onto your site. Use some thought and creativity. Build copy around different aspects of your target.

LOOK FROM A NEW SEO PERSPECTIVE

If you have a site about restoring classic cars, make a page about the evolution of headlights over the decades. Add another page about how and where to find hard to find classic parts.

Content should be:

i) Easy to follow- and well written for a human reader, not a search engine.

ii) Unique- write it yourself or hire a writer.

iii) Varied- Don't fill your page with the same keyword repeatedly or you risk being considered spam. Examine the keyword densities of your keyword in the top 10 listings it returns in a particular engine. Stay within that number.

Take a few more evenings or weekends and improve your ranks by doing some research and digging, and applying that invaluable knowledge strategically to your web site.

KINDS OF SEO RESEARCH you can do to win
  

Search Engine Research

There are SEO companies online who offer various reports that can save you a lot of the legwork. Even the simplest of tasks can be too time consuming when you need to focus on editing your pages. For example, finding your current rank, if any, in all of the major engines for all of the keywords you want to rank could take a day on your own. Some other types of reports available are:

i) Keyword Research

A list of keywords you or I might make sitting down with a pencil and paper is a good start. The important word here is "start". That list is dozens of revisions away from completion. It will expand and contract many times as further information is gathered.

Are your words focused and targeted enough so that you can attract qualified leads? Are there related words and phrases that you haven't thought of? What words does your competition have throughout their pages? And most importantly, are the words you've chosen actually being typed into search engines?

You can find many different levels of keyword services from simple analysis of your existing pages to research and development of an entire list ready for use in your pages, Adwords or PPC campaigns.

ii) Competition Research

Who is ranking now? Who is in the positions where you want to be? Examine your competition's pages with a microscope. An Understanding of those you want to outrank gives you a working outline to revise your own. (Do NOT copy their content.) Focus on trends, keywords, densities, titles, page elements, structures and their links.

iii) On Page Optimization

A report like this analyzes the words in the elements on your page like titles and boldface or headings as well as your body copy, and link text. It also tells you information about keyword density. Earlier I mentioned that using a keyword too many times on a page could be considered spam. An analysis like this will show how many times each word, word pairs and groups of words were used on a page and what percentage of all the words they are.

A report on a high ranking competitor's site will give you some insight into a page that is successfully ranking for keywords you want.

iv) Off Page or Link Reports

As soon as you start learning about search engine optimization, you will understand what a key role good quality links play in determining rank. These types of analysis will show who is linking to you, or even better, who is linking to a ranking competitor. You can get some ideas of sites to list with and an approximate number of links of a particular quality that you'll need to rank.

v) TAKE SOME ACTION (a few well researched changes can give you a boost)

If ranking and online presence are crucial, then find a respected, recommended and experienced search engine optimization professional. The same logic that tells you to go to the doctor when aspirin does not do the job also applies to this situation.

If budget is constricting, your keywords have little competition, or you would like to improve your presence to the best it can be without employing a professional then you will be surprised what a little knowledge and time can do for your ranking. Applying the same techniques every few weeks and keeping your site fresh will put you a level even higher above the rest.

Remember, many variables and factors are considered and given varying weights by different engines to determine where you rank. A brand new site, no matter how optimized it is usually doesn't show any rank in Google until it miraculously appears about a year later. Older sites of more than a few years often take the top ranks for competitive words.

In conclusion, do not be discouraged. The simple SEO methods you read about online or in publications can give your site a stronger presence, but will achieve far better results for you if you employ some smaller, budget based intelligence and research.

Getting TOP GOOGLE RANKING with this Word Press Plug-In.

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Indispensable Search Engine Optimization

SEO

Search engine optimization (SEO) is a form of Internet marketing to increase the visibility of your website in search engines. Successful search engine marketing requires effective SEO and should be seen as a campaign rather than a one-off marketing strategy.

What Search Engines Search For

The objective of the search engine is to provide accurate and relevant information to the online searchers. The search engines will crawl the texts in your webpage to identify the content before deciding whether your webpage provides the relevant information to the current search.

6 Suggestions to increase Visibility of Webpage in Search Engines

(1) Keywords Optimization

Keywords Research

In order to capture the maximum market share, it is crucial to identify the common keywords that the target audience uses in their online searches. The objective is to include these popular search terms in your content so that the search engine crawlers will deem your website as a suitable match to the searches and direct these viewers to your website.

Two useful keyword research tools are Google Adwords and Word Tracker. You just need to key in a relevant word that describes the content of your website and the research tool will return a list of other related keywords in descending order in terms of search popularity.

(2) Writing SEO Friendly Content

Repeat Keywords in a Natural Manner

As explained, search engines will crawl your webpage for keywords and analyze the keywords frequency in your article. The higher the keyword frequency, the more the engine crawlers will associate the keyword as the main content of your article. Thus, you should include the popular keywords throughout your article to increase the keywords density as search engines will not display your website if your content does not return any of the searched terms.

However, avoid keyword stuffing as search engine crawlers will determine that you are actually spamming your article. This will reduce your website ranking or your website will be excluded from search engine searches totally. A rough gauge is to adhere to a keyword density of 20% to the total number of words in your webpage.

Improve Prominence of Keywords

Search engines give more importance to keywords found in the page title, heading/sub-headings, opening and final paragraph of the page. You can then make use of this information to include popular keywords at the appropriate locations of your webpage to increase the searchability of your website according to these keywords that you have identified. 

Categorized Your Content

It is useful to categorize your content and provide a heading/sub-heading to each paragraph. This will allow engine crawlers to identify the main content of your article from the keywords in the headings and also allows ease of reading for your readers.

(3) Adding Meta Tags to Webpages

Adding meta tags will enable the search engines to differentiate the exact content of each of your blog post or webpage. This will help enhance the visibility of your website and drive the targeted viewers to the relevant webpage.

In the meta tag, you should (a) indicate the URL of each webpage, (b) gives a summarized description of the individual webpage (recommended to include the most popular keyword) and (c) identify the relevant keyword searches.    

Learn how to add meta tag to each of your webpage or blog post.  

(4) Backlinks

Number of Backlinks

Your website ranking is also influenced by the number of external inbound links from other websites. Search engines will deduce that a website with more backlinks is more likely to provide useful information to the target audience and thus giving your website a higher ranking in the process. 

Quality of Backlinks

The content of your website must also be relevant to the sources that provide the external linkages. The more related the content, the higher quality of the backlinks which will further enhance your website popularity.

Internal Links 

Other than external links, internal links are just as important to improve your website ranking. Internal links help (a) engine crawlers identify further related pages in your website and (b) using keyword texts accompanied by internal links will also highlight the relevancy of the keywords. This increases the likelihood that the highlighted keywords will be picked up by the engine crawlers and display your website when the said keywords are being searched.

It is thus beneficial to request for link exchanges with other complimentary websites and to ensure adequate internal links to increase the visibility of your website in search engines. 

Tips: It is useful to exchange links with local Online Forums (For Singaporeans you may want to exchange backlinks with SGClub Singapore Forums) to increase your website traffic.

(5) Optimizing Images

Search engine crawlers are only able to read the page texts and html texts. By adding relevant keywords in the ALT and TITLE attributes of your images will allow search engine crawlers to read the ALT and TITLE attributes to determine the content of the image file.

An optimized image can serve as a useful marketing tool. Viewers will be directed to your website when they click on your optimized images after their image searches in the search engines turn up your images due to the inclusion of the ALT and TITLE attributes. 

Below is an example of an optimized image:  

<img src=”image.jpg” title=”title of your image” alt=”alternative description of your image” />

(6) Submitting Website to Search Engines

Besides doing the above, you should also take the initiative to submit your website to Google and Yahoo in order for your website to be found in search engines.

If you are promoting your blog, you can submit the site feed (either the Really Simple Syndication or Atom formats) instead of your blog URL so that search engines will be notified when you have added new posts to your blog.

Having an overall undertanding about SEO.

SEO Your Webpage (Video)

I happen to chance upon this video in Youtube that teaches how to SEO your webpage by focusing on the following 7 areas:

(1)  Title Tag

(2) Meta Tags

(3) Heading Tags

(4) Image Tags

(5) Diversity of Keywords

(6) Relevancy of Content

(7) Links



See how you can get permanent TOP GOOGLE RANKING with SEO Link Vine for all your keywords.

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Useful SEO Tools

8 Useful SEO Tools

(1) Key Word Density


Analyzes the selected keywords density in your article. The information is broken down into specific components in terms of your title, meta tag, image tags, linked texts etc.


(2) Keyword Density Checker


Identify the keyword density and keyword cloud. The larger the font indicates the higher density of the keywords in your article.


(3) SEO Digger


Determines how you are ranked in terms of the identified keywords.


(4) Search Engine Emulator


Displays the spidered text, spidered links and content of <meta>tags. Bascially it illustrates how the search engine crawlers will view your webpage.


(5) Similar Page Checker


Determines the similarity % of your different webpages. It is advsiable to keep the content of your webpages as unique as possible.


(6) Link Sleuth


Checks your website for broken links. This will help you identify the links that are no longer working so that you can update your linkages accordingly.  


(7) Backlink Anchor Text Analysis


Identify the sources of your external inbound links and determine the quality of these backlinks. 


(8) Backlink Summary


Provides a summary of your competitors’ backlinks. You can then utilize this information to approach these backlink sources to exchange linkages as well.

Proceed to view a video presentation on how to SEO your website...