Drive Traffic to your Website - Quality Traffic (Part 1)

3 things to focus on to increase your online business sales:
1) Targeted Quality Audience
2) Quality Marketing
3) Quality Products and Services




(1) Targeted Quality Traffic + (2) Quality Marketing + (3) Quality Products/Services  =  Customers!!!

(1) Targeted Quality Traffic (Part 1)

You should match your products with the target group who are looking to buy the exact products you are selling. It is meaningless to target a broad market and realise that they are not interested in your products at all.

You should specify in details who are your targeted audience in terms of their interest, age and location etc. For instance, you can identify your specific clients as ‘Online business owners (aspiring entrepreneurs who have internet access and has the passion & desire to start their own online business), between the age of 18 to 55 years old around the globe (no location restriction) and specializing in all industries (selling any form of products and services online).’

This will allow you to be more focused and devoting all your attention in meeting the needs of this target group. Setting milestones will keep you motivated and also help to determine the performance of your online business. For a start, you can aim to have a daily 100 unique visitors to your website and then gradually increase the target number over time.

There are 2 forms of traffic: (A) Paid and (B) Free Traffic.

A) Paid Traffic

Some examples of paid advertising include Google Adwords, Search Engine Optimization and Media Advertising. Using paid advertising will help generate an instant surge in traffic to your website. This traffic is highly targeted (if your keywords campaign is well devised) and allows you to test the quality of your products. It is extremely important to plan your finances when using paid advertising. You should size up your profit potential and determine exactly how much you can spend daily on advertising to avoid going into the red at the end of the day. You can also utilise traffic generating softwares such as Auto Traffic Buddy and Painless Traffic to boost your website traffic.

B) Free Traffic

You can also build up your audience using free traffic tools. You can advertise your online business on blogs, on your social networking media such as Facebook and Twitter, via video marketing on Youtube or publishing useful articles on article directories and advertising your website link on these articles. Free advertising requires a longer time  to build up your viewership, thus you will only reap the fruits of your free advertising weeks or even months after you have started advertising. However, free advertising allows you more room to test your website & products along the way. Furthermore, free advertising has the potential to generate a perpetual traffic from your loyal followers and increase likelihood of a repeated sale.       

You can opt to make your own compelling video to inform viewers on the content of your website and highlight the specific benefits of the products that you are selling in your website. It is most helpful to include reviews from satisfied customers to add credibility to your products. Do remember to indicate your website link at the end of the video so that your viewers will be able to visit your website for further information.

Another recommended method is to set up a content rich blog to provide a platform for like-minded viewers to gather and provide their personal comments. Effective blogging can help create high website traffic for your online business. You can then ping your posts after publishing them. (http://www.pingoat.com/, http://www.pingmyblog.com/)

Publishing informative articles on article directories such as EzineArticles, Articles Xpert and Articledirectory also help to generate external links to your website. Over time, you can increase your online reputation and add credibility to your profile as a leader in the topic discussed.

Tip: Send targeted audience to your website to sign up a free service (get their names and email address to build up your audience base, build up relationship with this targeted audience by sending them useful information regularly and send out promotion for your products and services that may be of interest to them.)

Attention: Not to send out irrelevant and useless information as it will irk your viewers and reduce your credibility.

Learn more in Quality Traffic Part 2...