Website Analytics

Analytics help to provide useful statistics regarding your blog performance. You can monitor your blog traffic by adding a JavaScript code in the basic HTML code of your webpage. This tracking code will collect information about your webpage and its viewers before passing these information to a web analytics service. The web analytics service will then collate the information and publish the analytic reports for your reference. One of the most popular analytic sites is Google Analytics.

You just need to follow the step-by-step instructions to activate your Google Analytics. Alternatively, click here to learn how to configure Google Analytics for your Google sites. Just copy your Google Analytics account number in the format 'UA-XXXXXXXX-X and paste it to the site that you want to track.

For Blogger users, you can simply paste your Google Analytics account number into the Google Analytics Web PropertyID section under the 'setting' - 'basic' tab. Please see below.

With analytics, you will be able to monitor the number of people visiting your blog, which country they are from, when they visit your blog and how much time they spend on average on your blog etc. You can use these helpful information to improve the performance of your blog.

For instance, if you know that your viewers are more likely to visit your blog on weekends, you can make use of this finding and publish new information on fridays so that your intended message can be transmitted to a larger group of visitors more quickly. This can help to generate greater sales for your online business. The gist is to use the information gathered to better understand the behaviour of your visitors, tweak your blog content to capture a vast viewership and eventually boost your online sales.

Below are 15 common analytics for your information:

1) Hit - This is the number of individual file(s) that your web server sends to the a visitor's browser. It is not the same as a page view. (If you have 3 images on your webpage, 3 hits will be registered each time a viewer visits your webpage, thus it is not a useful indication to measure the number of people visiting your blog.

2) Page Views -  This is the number of page downloaded. A visitor who visits a page is counted as 1 page view. If the same visitor refreshed the page, another count is registered.

3)  Unique Visitors - This is the number of individual Internet Protocol addresses that access your blog. If the same visitor visits your blog multiple times within a given timeframe say 24 hours, it is counted as 1 unique visitor.

4) New Visitor - A visitor who has not visited your blog before.

5) Repeat Visitor - A visitor who has at least viewed your blog once before.

6) Click - The single instance where a visitor click the link from one page to another within your blog.

7) Click-through-rate - The average number of click throughs per hundred ad impressions (expressed as a %)

8) Impression - A single display of an advertisement on your blog.

9) Bounce rate - The % of visits where the visitor enters and exits on the same page without visiting any other pages on your blog in between.

10) Average time on site - The term explained itself.

11) Page view duration - The average time that visitors spend on each page of your blog.

12) Active time - The average time that visitors spend interacting with content on your blog.

13) Search strings - Search terms that people use to find your blog.

14)  Entry Pages - The pages from which visitors enter your blog. (know what is the content in your blog that is attracting your viewers)

15) Exit pages - The pages from which visitors exit your blog. (know what is the content in your blog that may be a potential 'circuit breaker')

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