Friday, January 6, 2012

Email Marketing | Popular Features at AWeber

Popular Features of AWeber in Details:

Messages and Tools
1) Broadcasts               For newsletters and time-sensitive announcements
2) Autoresponders        Interval-based messages
3) Welcome Email        Sends immediately after someone subscribes
4) Archive                     Sent broadcasts are published to a web page
5) Personalization        Send email that contains the subscriber’s information
6) Spam Score Check    Provided free by SpamAssassin

Popular Integration
1) Facebook Messaging      Posts a link to your broadcast message
2) Twitter Messaging          Tweets a link to your broadcast message
3) Facebook Forms              Collect subscribers from your Facebook page
4) RSS to Email                    Send blog posts in easy-to-read newsletter format
5) Wordpress Sign Ups        Add WordPress subscribers, even from comments
6) Unbounce                        Subscribers from Unbounce pages are added to list
7) PayPal                             Customers become subscribers after a PayPal buy
8) Rapportive                       See subscriber information in your Gmail account
9) Connected                       Social CRM tool shows contacts & conversations
                                             in one place.

Analytics and Testing
1) Track Opens                        See who did and didn’t open messages
2) Track Link Clicks                 See who clicked and did not click a specific link
3) Track Downloads                Find out if subscribers used a download link
4) Track Page Hits                   Track subscribers’ movement around your website
5) Calculate Revenue/Email   Sales tracking allows setting of monetary value
                                                to specific links
6) Segmenting                         Send an email to a group based on their behavior
7) Detailed Graphs                  Shows daily/weekly/monthly subscriber growth
8) Split Testing                        Compare & optimize 2 or more of your forms
                                                or broadcasts

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