Wednesday, November 16, 2011

Blogging as a Marketing Tool for your Online Business: (B) Maintain your Blog

(A) Plan Blog  →  (B) Maintain Blog  →  (C) Promote Blog  →   (D) Monetize Blog

Your first blog post is the most important one. Basically it explains the reason why you are writing the blog and summarises its content. An introductive opening sets the foundation to enable you to build up your blog’s content subsequently. You should also determine your presentation style, such as (a) focusing on content rich posts, (b) emphasizing on graphical presentation or (c) tapping on video demonstration to highlight what you intend to tell your audience. 

After publishing your first post, the next thing to do is to maintain your blog by (1) constantly updating your posts with useful and specific information that value adds to your audience, (2) to continually improve your blog by installing useful blog widgets and plugins (such as social networking widgets and facebook like box plugin) and (3) to analyse your blog performance using website analytics.

Information
Useful Information
Informative and up-to-date content is the most important ingredient to  maintain and build your audience base. The most conventional way is of course to write the articles by yourself. One way is to broaden your knowledge by reading related books or surfing the Internet for informative articles to get inspiration on the topics to write for your subsequent posts.

Alternatively, you can also invite your loyal blog readers to contribute to your blog content. Before doing so, you must ensure that these readers are passionate and knowledgeable about your blog topics. It is good to exercise some moderation in case unrelated content are being posted, causing your blog to lose focus and resulting in diminishing audience interest in the process.

Other than content wise, you should also spend some time to find interesting blog applications that can help enhance the functionality of your blog. Similarly, you can get ideas from others by visiting other blogs to find out what are the beneficial blog widgets & plugins available and how other bloggers are designing their blogs. You may visit http://www.mybloggertricks.com/ to learn to install some of the coolest and value adding widgets and plugins. 
Testing and Evaluation
Testing and Evaluation


All these done, it is now appropriate to test your platform. You can seek feedback from your friends on how your blog will appear on various web browsers like explorer and firefox etc. to ensure that your blog is presentable and that all the links are working.  



Learn about promoting your blog.

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