Quality Marketing (Part 2)
1) Analyze your traffic results
By analyzing your traffic results, you will be able to determine the following useful information:
(i) Understand what your audience are interested in by identifying your most popular landing page where visitors first enter your website. With this information, you can focus your subsequent content to target at this area of interest and to generate higher traffic for your website.
(ii) Monitor the path of your visitors within your website to understand what are the other relevant information that your visitors are looking for. Similarly, by identifying the area of interest can aid in determine the topics for your subsequent content.
(iii) Identify the most prominent exit page in your website to find out where a potential ‘circuit breaker’ may exist in your website. The aim is to keep your visitors on your website for as long as possible to increase the possibility of a successful sale. Thus, you should study why this particular page does not appeal to your audience. Be it lack of content, unappealing page design or mismatch of information to audience’s expectation, you should pinpoint the exact flaw(s), improve the weakness(es) to attract your viewers.
(iv) Identify the locality where most of your visitors are from. You can then do a detailed research on the specific needs of your major target audience and to utilize certain marketing tools that mainly promotes to this specific group to increase your website’s visibility to them.
(v) Find out the search terms and referral sources where your visitors come to know about your website. This information is useful to assess the performance of your respective external link sources and helps you to discard or fine-tune marketing sources that are not performing up to standard, especially paid sources to reduce unnecessary costs. You can also target link sources that are generating high traffic and make use of the reputation that you have built up to further promote your products to other users of these sources to expand your audience base.
2) Be contactable.
Make it convenient for your viewers to contact you for any comment or enquiry by having a contact page that is easily accessible by your audience anywhere on your website. Learn how to create your contact form.
You should not ask for extensive information as viewers may avoid contacting you for fear of security risks. When creating your contact form, make sure that the contact process is simple and communicate clearly how viewers can contact you. Alternatively, you can be pro-active to request your viewers to contact you in order to build up your mailing list for your subsequent product promotion. However, you have to ensure that there is a good reason for your viewers to contact you. One strategy is to provide a bonus/incentive such as a newsletter/ebook regarding a topic of interest to your viewers in exchange for their contact information.
3) Includes massive list of testimonials.
Viewers will be more assured and interested when there is proof that your products are useful. This helps to add credibility to your products and convince them that you are not out to cheat their money. Be proactive to collect as many written and video testimonials as possible by asking your satisfied clients from previous sales.
4) Produce video presentation.
Having a video presentation removes the distrust barrier that a viewer may have towards you in the initial stage of entering your website. It is more convincing if your viewers can see who are and helps to build trust between yourself and your audience. Eventually, it is easier to convert a potential lead into a sale after your viewers trust you in your recommendation.
5) Email Marketing
You can also sign up an account with an email marketing service provider such as AWeber to send daily email newsletters and autorespondents to your clients to further promote your products. Email marketing has proven to be an efficent method to increase your sales conversion rate. Understand more about email marketing with AWeber.
Go to Quality Marketing Part 1...
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